Software for clipping agencies: run client campaigns on insy
A clipping agency sells judgment: which moments to cut, which clippers to trust, how to write the brief. The counting and paying underneath is the same for every client, and that is the part insy runs. It is infrastructure, not another agency competing for your clients.
What breaks when an agency grows
The first campaigns run on a spreadsheet: clippers paste links, send screenshots of their view counts, and someone adds it up at the end. Each of those steps fails in a known way once the clip count grows.
- Screenshots are self-reported. The number in the image is whatever the clipper captured, at whatever moment suited them.
- One reading at the end misses what happened in between: a post deleted after it was counted, views bought in the last days, a clip still growing after you paid.
- Several clients on one ledger means one mistake can pay client A's clippers out of client B's money.
- A dispute about a payout needs the readings behind it. A spreadsheet total does not have them.
Who does what
| Task | Your agency | insy |
|---|---|---|
| Client relationship and pricing | Yes | No |
| Choosing moments, writing the brief | Yes | No |
| Recruiting and managing your clipper network | Yes | Public catalog for clippers to find campaigns |
| Approving or rejecting clips | Yes | Records each decision and its reason |
| Reading view counts | No | Separate tracker, every reading stored |
| Verifying clipper accounts | No | Code-based account verification |
| Flagging suspicious traffic | Reviews the flags | Traffic score on every reading |
| Holding and protecting the budget | No | One balance per campaign, cannot overspend |
| Calculating and sending payouts | No | Incremental settlement from reading to reading |
One campaign per client
Each campaign on insy is its own unit: its own balance and settlement currency, its own rate, minimum and cap per platform, its own rules. Every clip records which version of the rules it was accepted under, so a brief you tighten in week two does not rewrite what was agreed in week one.
For reporting, each clip has its full history of readings (views, likes, comments, traffic score, time of check) and each payout points to the readings it was calculated from. That is the material for a client report and for answering a clipper who disputes a payout.
What it costs
insy takes 10% of each clipper payout, deducted from what the clipper receives. The client's budget carries no markup: fund $10,000 and $10,000 is available for clipper payouts. Budget left at the end is returned. Your agency fee to the client is yours to set; see how agencies price in clipping agency vs platform.
Common questions
Does insy compete with clipping agencies?
No. insy does not run campaigns for clients, write briefs or recruit clippers on anyone's behalf. It is the infrastructure a campaign runs on: tracking, verification, budget and payouts. An agency keeps its clients, its briefs and its clipper network.
Do client budgets mix?
No. Each campaign has its own balance and settlement currency, funded up front, and payouts for that campaign come only from that balance.
What does it cost?
insy's fee is 10% of each clipper payout, deducted from what the clipper receives. The campaign budget itself carries no markup, and unused budget is returned. How an agency prices its own service to clients is up to the agency.
Can clippers inflate their numbers?
They do not report numbers at all. A separate tracker reads the platform counters, every reading is stored, accounts are verified with a code before they can submit, and each reading carries a traffic score.