Clipping campaign cost calculator
Four settings decide what a clipping budget buys: the budget, the rate per 1,000 views, the minimum payout and the cap per clip. The fields start at our example campaign. Everything is calculated in your browser and nothing is sent anywhere.
The upper bound: it assumes no clip falls under the minimum and none runs past the cap.
The cap converted into views. Everything a clip collects past this line is free reach for you.
Under this line the payout misses the minimum and the clip is not paid at all.
The first question people ask after seeing the cap is whether one viral clip can eat the whole budget. It cannot: 20 clips at the full cap is the minimum it takes to drain this budget. The real budget risk runs the other way, toward hundreds of clips sitting just over the minimum. On insy, clippers receive their payout minus a 10% fee; the budget you fund is the budget that gets spent.
Views per budget at common rates
The upper bound of views for four budgets and four rates. Rates reported publicly in 2025 and 2026 run from about $0.40 to $3 per 1,000 views; who paid what, with sources, is in the cost guide.
| Budget | $0.50 / 1K | $1.00 / 1K | $2.00 / 1K | $3.00 / 1K |
|---|---|---|---|---|
| $2,500 | 5,000,000 | 2,500,000 | 1,250,000 | 833,333 |
| $10,000 | 20,000,000 | 10,000,000 | 5,000,000 | 3,333,333 |
| $25,000 | 50,000,000 | 25,000,000 | 12,500,000 | 8,333,333 |
| $50,000 | 100,000,000 | 50,000,000 | 25,000,000 | 16,666,667 |
Views = budget / rate x 1,000. Real campaigns land below this line, because clips under the minimum are not paid and views past the cap are free.
How to read the results
The cap is the setting people get wrong most often. At $1.00 per 1,000 views, a $500 cap means one clip stops earning at 500,000 views. Every view after that is reach you receive without paying for it. Set the cap too low and good clippers skip the campaign; set it too high and a handful of clips spend the budget before the rest of the pool gets going.
The step-by-step guide covers how to pick each number: How to run a clipping campaign.